By Rob Nagel
The Kellogg School of Management is known for a number of things, including its team-based approach and growth-focused curriculum. From a 10,000-foot view, at its core, Kellogg has always been known as the marketing school, although more recently it has the distinction as the consulting school. What is less broadly assumed, but equally important, is its voice in innovation and healthcare. It’s these specific areas where I became keenly interested in Kellogg when considering business schools, and ultimately what I’ve determined to be my path as an MBA candidate.
Startups are in and cool, however their fundamental value is in disrupting or advancing markets that are established, but in some way broken in terms of the customer’s engagement and ultimate satisfaction.
Second-year student Rohan Rajiv is blogging once a week about important lessons he is learning at Kellogg. Read more of his posts here.
The MBA learnings series has two objectives. The first is to develop the discipline to synthesize and share some powerful concepts I’ve learned while at school. With about four and a half months left at school, I’m hopeful that I’ll continue to do this after I graduate as well.
The second has been demystify what the journey is really about. I have been surprised at the lack of really good resources on this topic, and I hope to have a definitive list of eight to 10 posts on the topic that will be helpful to prospective, admitted and current students after I graduate. I’ve listed five posts I’ve written so far on the topic at the bottom of this post.
Today’s topic is one that aims to demystify an important part of the MBA experience – finding a job or — to use a one-word description — “recruiting.”
By Jessica Pawlarczyk
More than 100 million viewers watched Super Bowl 50 on Sunday. Among those viewers were 69 Kellogg marketing students who participated in the 12th annual Super Bowl Advertising Review, scoring each commercial according to the ADPLAN Framework developed by Professors Tim Calkins and Derek Rucker.
As usual, this year’s Super Bowl was full of ads that either won big with viewers or limped away in defeat.
In the end, Toyota scored highest with Kellogg Ad Review participants, leading the strategic rankings with its “The Longest Chase” ad.
“Toyota’s Prius was a clear winner in this year’s Super Bowl because it kept our attention, had strong linkage to the brand and showcased its benefits,” Professor Rucker said.
Other brands that earned top marks in Kellogg’s rankings include Budweiser, T-Mobile, Doritos, Audi and TurboTax. On the other hand, Squarespace, LG and Acura fumbled during the big game, receiving low grades for less effective ads.
Current students Meg Reed, Paul Ricciuti and Vidya Sathyamoorthy participated in this year’s Super Bowl Advertising Review. Find out what their favorite commercials were and what they learned from the experience.
By Jessica Pawlarczyk
Demand for Super Bowl advertising has reached an all-time high, with pricing up to $5 million for a 30-second TV spot.
As the prices continue to rise, so does the pressure for Super Bowl marketers. A successful Super Bowl effort can propel a brand and a career, while an unsuccessful one can hurt both.
Marketers have spent an incredible amount of time, money and creative energy preparing for Sunday’s game in an attempt to produce the perfect advertisement that will cut through the clutter and score big with fans.
Kellogg Marketing Professors Tim Calkins and Derek Rucker gave students an inside look at what to expect from Super Bowl 50 advertisements during a special pre-Super Bowl Ad Review event Thursday. Calkins and Rucker discussed the elements of an effective advertisement and shared pre-game advertising predictions and insights with students.
Here are the top 5 Super Bowl advertising things to watch for this Sunday:
By Michael Phillips and Amanda Schmid
On Saturday, January 23, more than 250 students, alumni, and healthcare industry leaders came together for Kellogg’s 16th annual Business of Healthcare Conference. As co-chairs of the event, it was incredible to see the past nine months of work finally come together in such a successful way. Reflecting back on the process, we feel lucky to have been part of such an amazing team of healthcare leaders at Kellogg.
The process started in April 2015, when we applied to co-chair the conference. We both felt passionately about giving back to the healthcare community at Kellogg and were excited to be selected to lead the conference team.
As first-year students, the healthcare conference was an integral part of our MBA experience and an introduction to the supportive community at Kellogg. We really appreciated the insightful programming, networking opportunities and clear demonstration that Kellogg is committed to training healthcare leaders of tomorrow. We wanted to make sure the next generation of Kellogg MBAs benefited from the 2016 conference in a similar way.
In just four days, more than 50 Kellogg students will join forces with marketing professors Tim Calkins and Derek Rucker to kick off Kellogg’s 2016 Super Bowl Ad Review.
In anticipation of Sunday’s event, we asked four students why they wanted to participate in the Ad Review and what they’re hoping to take away from this unique experience.
By Tracy Xu
I recently had the pleasure of competing as part of the 6 Degrees team in the Kellogg Education Technology Incubator (KETI) competition. KETI gave our team (made up of myself, Edward Kuk ’17, Abhishek Nag ’17 and two developer friends David Wen and Aditya Bhalla) the unique opportunity to gain support from faculty and students on an idea we worked on for the past year.
The inspiration for 6 Degrees came from an in-class exercise that taught us the power of networks. We all came to Kellogg with personal and professional dreams. For two years, we are among a pool of smart, talented individuals who can bring us closer to achieving our dreams. But how do we know who these connectors are? And how do they know what our aspirations are?
6 Degrees gives students a chance to share their dreams with the Kellogg network and allows anyone in the network to reach out and offer help.