By Jessica Pawlarczyk
Demand for Super Bowl advertising has reached an all-time high, with pricing up to $5 million for a 30-second TV spot.
As the prices continue to rise, so does the pressure for Super Bowl marketers. A successful Super Bowl effort can propel a brand and a career, while an unsuccessful one can hurt both.
Marketers have spent an incredible amount of time, money and creative energy preparing for Sunday’s game in an attempt to produce the perfect advertisement that will cut through the clutter and score big with fans.
Kellogg Marketing Professors Tim Calkins and Derek Rucker gave students an inside look at what to expect from Super Bowl 50 advertisements during a special pre-Super Bowl Ad Review event Thursday. Calkins and Rucker discussed the elements of an effective advertisement and shared pre-game advertising predictions and insights with students.
Here are the top 5 Super Bowl advertising things to watch for this Sunday:
By Michael Phillips and Amanda Schmid
On Saturday, January 23, more than 250 students, alumni, and healthcare industry leaders came together for Kellogg’s 16th annual Business of Healthcare Conference. As co-chairs of the event, it was incredible to see the past nine months of work finally come together in such a successful way. Reflecting back on the process, we feel lucky to have been part of such an amazing team of healthcare leaders at Kellogg.
The process started in April 2015, when we applied to co-chair the conference. We both felt passionately about giving back to the healthcare community at Kellogg and were excited to be selected to lead the conference team.
As first-year students, the healthcare conference was an integral part of our MBA experience and an introduction to the supportive community at Kellogg. We really appreciated the insightful programming, networking opportunities and clear demonstration that Kellogg is committed to training healthcare leaders of tomorrow. We wanted to make sure the next generation of Kellogg MBAs benefited from the 2016 conference in a similar way.
In just four days, more than 50 Kellogg students will join forces with marketing professors Tim Calkins and Derek Rucker to kick off Kellogg’s 2016 Super Bowl Ad Review.
In anticipation of Sunday’s event, we asked four students why they wanted to participate in the Ad Review and what they’re hoping to take away from this unique experience.
By Tracy Xu
I recently had the pleasure of competing as part of the 6 Degrees team in the Kellogg Education Technology Incubator (KETI) competition. KETI gave our team (made up of myself, Edward Kuk ’17, Abhishek Nag ’17 and two developer friends David Wen and Aditya Bhalla) the unique opportunity to gain support from faculty and students on an idea we worked on for the past year.
The inspiration for 6 Degrees came from an in-class exercise that taught us the power of networks. We all came to Kellogg with personal and professional dreams. For two years, we are among a pool of smart, talented individuals who can bring us closer to achieving our dreams. But how do we know who these connectors are? And how do they know what our aspirations are?
6 Degrees gives students a chance to share their dreams with the Kellogg network and allows anyone in the network to reach out and offer help.
The 12th annual Kellogg Super Bowl Ad Review is quickly approaching, and with advertising spots selling at a reported $5 million, the stakes are higher than ever for marketers.
On Sunday, Feb. 7, more than 50 Kellogg students will join Professors Tim Calkins and Derek Rucker as they try to separate the Super Bowl advertising winners from the losers.
Read on to learn more about Calkins and Rucker — two of Kellogg’s most widely recognized marketing professors — including their past involvement with the Ad Review and what they’re most looking forward to about this year’s ads.
Second-year student Rohan Rajiv is blogging once a week about important lessons he is learning at Kellogg. Read more of his posts here.
Let’s take a situation where a firm decides to buy a smaller technology firm for $1 billion.
Every decision that is made is typically the result of a cost-benefit analysis. In some cases, this analysis is entirely quantitative. In others, it has a huge qualitative element (e.g. fit with strategy). Either way, the costs of the acquisition are not just the cost of acquiring the company. Those are just the financial costs.
From Kellogg Insight
In this month’s Insight in Person podcast, we ask: Why are business leaders turning to the arts — from storytelling to jazz ensemble, Argentine tango to tap — for insights into how to do their own jobs better?