By Tiffany Smith
OrangePrint is a social venture focused on matching returning citizens (formerly incarcerated men and women) with skilled labor and construction jobs via a web-based platform. The inspiration behind the company came from our work during the Social Venture Hub and Hult Prize pitch competitions that took place in Fall 2015.
Blake McShane is an associate professor of marketing at Kellogg, where he teaches courses in customer analytics, marketing research and data analysis. As a statistical methodologist, McShane has developed statistical models for a variety of fields, including online advertising, neuroscience, paleoclimatology, law and even baseball. His research primarily focuses on developing new methodologies that accommodate the rich and varied data structures found in business problems.
Read on as Professor McShane discusses his marketing research course, his research on p-values and what he loves most about teaching at Kellogg.
At Kellogg, we have a steadfast commitment to diversity and inclusion. One of the many ways we showcase this commitment is through student organizations such as Pride@Kellogg (P@K).
By Linnette Lam
I first visited Haiti in 2014. At the time, I was a management consultant based out of Los Angeles, California working with Fortune 100 executives from some of the most well-known companies in the world. While I really enjoyed the novelty of my work, I believed that my business knowledge could serve an even higher purpose beyond entertainment, high-tech and consumer goods.
When I traveled to Haiti — a land of beautiful, grassy vistas that is home to some of the most welcoming people I have ever met — I witnessed extreme poverty. Haiti was one of the most gorgeous places I’d ever seen, but it was also the most destitute place I have ever been. While many charities supplied food and clothing to help the poor in Haiti, I wondered if there was a way that I could help the poor in a realm that I had more expertise in: business, change management and people management.
At Kellogg we recognize applying to business school is a time and labor-intensive process requiring a lot of care and consideration, as well as hours of test prep, interviewing and essay writing. We get lots of questions about how applicants can make their application stand out, so this week we are offering a few suggestions on how you can help us best understand who you are and why you want Kellogg to become a part of your future.
TODAY’S TOPIC: TEST SCORES
Kellogg accepts both the GMAT and GRE, and if you are worried about your score, know that multiple attempts are not discouraged. Taking the tests several times demonstrates your commitment to submitting the best possible application. We like to see people work hard for a goal and achieve it.
Applicants have asked in the past whether we favor one test versus the other. The answer is no. Ultimately what we are looking for is a balanced score set. We place just as much weight on the GRE as the GMAT. We want you to take whichever test is best for you.
The one exception to that is for our JD-MBA applicants. If you are applying to our dual-degree program with the Northwestern School of Law, you are required to take the GMAT. Continue Reading
When Kellogg admissions officers review an application, they evaluate potential students based on six categories. Here, Melissa Rapp, director of admissions for Kellogg’s Full-Time MBA Programs, demystifies what happens once you submit your materials and helps you think about how to formulate the story that will help the Admissions team learn more about you.
TODAY’S TOPIC: INTELLECTUAL ABILITY
Our goal is to be sure you can handle the rigor in the Kellogg classroom. Your undergraduate GPA, course selection and GMAT score help us assess your readiness. But we’re also invested in finding creative thinkers who can solve problems. Qualitative evidence of intellectual ability is going to come out in your essays, your interview and your recommendations. We truly take a holistic look at our applicants rather than only relying on a number.
Hard numbers like GPA and GMAT scores may seem like make-or-break factors, but one great test score doesn’t tell us nearly as much as seeing that you’ve taken challenging classes or broadened your knowledge base. And because each applicant is an individual, we recognize that someone with a liberal arts background may have different results than someone from an engineering background, but both could be competitive candidates. Continue Reading
By Joe Verde
It took just a few days in Evanston to realize my path to Kellogg was unique, and so were those of each of my 491 classmates. Everyone has a story, and at Kellogg, I’ve learned to embrace mine and welcome others.
My single mother always instilled the merits of discipline in me and my brother Ralph and routinely preached the importance of education as our “saving grace.” She never juggled fewer than three jobs at a time to support our home, which meant that whenever I needed guidance, I turned to Ralph, who ultimately became the father figure I never had.
Tragedy struck my family when Ralph was diagnosed with, and later passed away from brain cancer while I was in college — all within the span of 10 months. He was only 23. An aspiring lawyer at Yale, my brother had a mission to serve the public’s interest. It was a dream that simply vanished. Inspired by Ralph’s unfulfilled aspirations and support from the community, I decided to turn negative thoughts into positive action by starting a nonprofit in Ralph’s honor. Continue Reading