Photo via Poets & Quants
Dean Nordhielm was recently admitted to Kellogg and will begin taking classes in Evanston this fall. In this article, originally published on Poets & Quants, Dean looks back at his application journey and offers advice on what he thinks worked well for him and what he would not do again.
I just finished a 12-month process to get from GMAT to putting down the $2,000 deposit for Northwestern University’s Kellogg School of Management. In some ways, it has been a spectacular process of self-discovery, and in others, it has been a grueling process of painful disappointment. I’ve been fortunate enough to benefit from the MBA applicant community, and I’d like to pay it forward by sharing a bit about my experience.
Read Dean’s advice and the complete article on Poets & Quants
Photo via Poets & Quants
Current student Bruno Valle represented Kellogg this past weekend as Poets & Quants debuted its inaugural list of this year’s 50 best and brightest MBA graduates.
To compile the list, Poets & Quants surveyed 60 of the top-ranked full-time global MBA programs to find graduates who “exemplify the best of your school” as evidenced by academic prowess, leadership in extracurricular activities, personal excellence and striking personal narratives.
Valle certainly excels in all categories. He came from Brazil to Kellogg, where he served as the co-president of LAHIMA (Latin American, Hispanic and Iberian Management Association), and also held leadership roles with the Entrepreneurship Club and the Kellogg Student Association. He previously worked as a consultant at Bain & Company in São Paulo, Brazil, did his internship in private equity at Bain in Chicago, and will transition to Bain in Rio de Janeiro after graduation.
Poets & Quants posted Q&As with each of the “Best of the Class of 2015″ students. Learn more about Valle and his Kellogg experience from his answers below.
This past fall I joined three of my MMM classmates in a case competition. Two quarters later, what started as a distraction from studying is blossoming into a real business. We secured more than $16,000 (and counting!) of initial funding, we have a great set of advisors and potential partners and we are planning to launch our first pilot this summer.
So how did we actually get here?
Our first-round submission to the Wake Forest University Marketing Analytics Summit began late on a Saturday night this past winter. Our team was excited to put together a video about ourselves and a five-slide analysis on the carbonated beverage industry.
We worked efficiently and braved a blizzard to complete our video and analysis, and we were thrilled to be invited to the semifinals with seven other MBA teams.
In the springtime semifinals, we had one week to analyze our next case: how to get consumers to use their mobile phones in grocery stores? It was a busy time of year because we just returned from spring break, and we had to balance the new case with our normal schoolwork. But with our priorities aligned, we put in the time to research, analyze, design and practice that week.
We arrived in Winston-Salem, N.C., and rehearsed our presentation until 2 a.m. Up early to practice, we headed over to Wake Forest University’s School of Business for semifinal presentations. We presented to a panel of five judges and left the room feeling it went well, but wondering if the judges felt the same.
“Think about the metric by which your life will be judged, and make a resolution to live every day so that in the end, your life will be judged a success.” — Clay Christensen
“Productivity is the act of bringing a system closer to its goal.” — Dr. Eliyahu Goldratt
“The most important thing about the good life is that you get to decide what good is. If you are living someone else’s good life, you’re making a huge mistake.” — Seth Godin
Over the past two years, these three quotes have given me plenty of food for thought and have helped me think about two big questions:
- What is the yardstick with which I will measure my life?
- Assuming the goal is the “Good Life,” how do I define the good life?
After a bit more thought, these questions also lead to more difficult questions – Who am I? What matters most to me and why?
For many of us, the weight of these questions can leave us overwhelmed, almost to the point that tackling our ever-growing daily to-do list feels like a productive relief and welcome distraction!
And yet, is there anything more important than asking these questions to ourselves? There is no productivity if we’re not working towards the goal, after all.
The Good Life sessions
Last month, Professor Cast, Professor Corona, Professor Kraemer, Professor Murnane, Lexie Smith and I launched a three-part workshop series we called “The Good Life” sessions. Our idea was to help our classmates and friends breakdown this life concept into three meaningful questions:
- What do I value? (Week 1)
- How do I find my personal mission? (Week 2)
- How do I create an action plan to live a life consistent with this mission? (Week 3)
Today marks the start of “Leadership Week” at Kellogg, sponsored by the school’s Business Leadership Club. The theme of the week is “Leading effectively from day one.”
Leadership Week will feature a collection of nine speaker events on campus. The complete schedule can be found below, and video of the events will be available afterward.
Also, keep an eye on the hashtag #KelloggLeads on Twitter all week for lessons and advice about becoming a better leader.
Photography by Michelle Kanaar
Outside, the sun shone on a brilliant spring Saturday in Evanston. Crowds of alumni and current students descended on Kellogg to celebrate Reunion, and several other groups were having fun with activities ranging from the Kentucky Derby to the Floyd Mayweather – Manny Pacquiao boxing “fight of the century” — and yet I was looking out over a room packed with first-year students analyzing market trends and sales data.
Few things are compelling enough to attract a group of MBA candidates away from such temptations, but I was thrilled to be part of organizing such an event, one that I hope will go on to become a Kellogg tradition: the inaugural Kellogg Marketing Club’s CPG Internship Boot Camp, presented by Kraft Foods.
The inspiration for part of this event occurred to my Kellogg Marketing Club colleague, Dan Rubin-Wills ’15, and me early on in our summer internships, which coincidentally were at Kraft. Together, Dan and I are the co-vice presidents of career preparation for the club, so we are responsible for developing and running programs that help Kellogg students hone their resumes for marketing positions, prepare for interviews and dominate their internships. Thus, sitting together in a summer training for Nielsen — a research tool that is the backbone of marketing departments at CPG firms nationwide — Dan and I saw an opportunity to bring exposure for this critical knowledge to Kellogg’s students during the academic year, so that our interns could hit the ground running even faster (a summer internship is the quickest way to spend 10 weeks I have ever encountered).
Once we learned that Kraft had approached Kellogg about developing a workshop on internship preparedness, Dan and I jumped at the chance to facilitate what would become so much more than a Nielsen primer, but rather an intensive learning experience for Kellogg first-years about to embark on internships.