(Poets&Quants) — It has been just over four years since Sally Blount assumed the deanship of Northwestern University’s Kellogg School of Management. During that time, the former dean of New York University’s undergraduate business program has led dramatic change at the school on nearly every front.
The latest piece—announced Monday—is a new strategy focused on “inspiring growth.” Close observers may wonder why the school is tinkering once again with the Kellogg brand. After all, it was only three years ago that the school launched an ambitious effort to rebrand itself under the tagline: “Think Bravely: We believe that business can be bravely led, passionately collaborative, and world changing.”
But Blount, a cerebral academic with a reputation for being a whirlwind, insists the new campaign is a smart refinement of all the work that has gone on to refresh and update the school over the past 30 months or…
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