From Kellogg Insight
The art of storytelling may conjure up images of telling tall tales around a campfire or artsy live lit events. But storytelling is also a key business skill worth cultivating. It can serve as an essential tool for closing a deal, impressing your boss or making your brand more relatable to consumers.
Stories let you connect with your audience on an emotional level. They help you convey key information in a way that will be remembered and help you persuade your audience to take action. This holds true for both spoken and written stories as well as the stories you want to tell with data.
In this month’s Insight in Person podcast, you’ll hear from two Kellogg professors and a lecturer about the power of storytelling, as well as their tips to become a better storyteller.
Kellogg Insight is an online publication where faculty bring their latest research and expertise to you in an accessible, engaging format. Kellogg Insight provides ambitious business leaders with the research and expertise needed to drive growth.