By Professor Tim Calkins
Tomorrow more than 1,000 students will graduate from Northwestern University’s Kellogg School of Management. I’ve taught almost half of them. They will soon start at new jobs, branch out in different industries and begin careers in cities around the world.
It is an exciting moment, transitioning from one thing to the next. It is a time of endings and beginnings, and it is scary, too.
For the past two years, I’ve posted financial advice for graduates. You can read last year’s recommendations here.
This year I’m focusing on brand building. This is an important topic for new graduates. Your personal brand will have a huge impact on your career. If your brand stands for reliability, cooperation, analytical thinking and leadership, you will get good assignments. Senior managers will give you the benefit of the doubt when things don’t go perfectly. If people think you make mistakes and can’t be counted on, things won’t go well.
Here are four pieces of advice to build a strong brand.
By Jessica Pawlarczyk
What is Cal Newport’s number one piece of career advice for Kellogg students?
“Don’t follow your passion; get good at a skill instead.”
According to Newport, the award-winning author of So Good They Can’t Ignore You and Deep Work: Rules for Focused Success in a Distracted World, “follow your passion” is one of the most prevalent, yet misguided pieces of career advice.
“It actually sets you up for failure,” he said.
Newport shared plenty of unconventional, eye-opening career and productivity advice with Kellogg students last month during an e-chat hosted by the High Tech Club and eClub.
By Professor Tim Calkins
This week, almost one thousand people will graduate from Kellogg with their MBA degrees. They will then embark on careers that will span decades. Last year I posted some financial advice for the graduates, and some people found that useful, so this year I’m sticking with the theme. Those who read last year’s post will notice some similar ideas.
I should note that I teach marketing, not finance. This advice comes from several decades of working, saving and investing, and many discussions with friends and colleagues about matters financial–not from the latest textbook.
Here are five pieces of advice for people launching their careers:
By Mark Gasche, Kellogg Career Management Center Managing Director
Interviewing, resume preparation, review of job listings – these are the topics many people think of as they engage in the job search process. But what about research? In an academic setting, the definition of research is established and easier to define. Career research is a whole different story.
Thoughtful and high-quality research plays a role in every stage of the MBA job search process. Exploring functions and industries help educate you about the trade publications in a certain sector and who the people are with successful careers. Researching industries and companies allow you to dive deeper in a specific area once you have decided on a sector. Following the latest trends, as well as identifying a target list is important. A target list can be devised by geographic location, size of company, company culture, etc.
We have an embedded team of information specialists in Kellogg’s Career Management Center focused on helping students navigate business information. These subject matter experts hold group and one-on-one sessions, as well as demonstrate methods for comparative market analysis, company research and managing information with RSS news feeds. Kellogg students become better versed in their industries and can assemble comprehensive company lists for individual searches.