Last month, the MMM Innovation Council visited campus for its annual meeting, giving us the unique chance to connect with council members and gain their perspectives on how innovation is shaping today’s business world.
The MMM Innovation Council is a group of business innovation leaders, many of whom are alumni of Kellogg’s MMM Program. The council meets annually to provide feedback to the program and to encourage positive interactions between the design innovation industry and academia. Council members are also closely involved in providing career guidance for MMM students and raising support for the program through means such as Integration Project sponsorships.
During the council’s visit, MMM students had the opportunity to attend a small-group dinner and panel discussion to ask questions about all things innovation.
By Vandana Sathpathy
As I hunched over my bathroom sink for the umpteenth time recently, I wondered why it was acceptable for most adults to bend over to about half our height multiple times a day. “Adjustable sinks – Why aren’t they a thing yet?” I thought to myself. I then went online to dig deeper and research the same question.
This is the effect internalizing design thinking has had on me. I no longer accept the status quo because it exists; I question how a product might be if I could design it on a blank canvas in a new, unbiased way that satisfies user needs.
This is part of an ongoing series highlighting MMM summer internship experiences.
Name: Bobby Powers
Function: Co-founder & CEO
Location: Evanston, Ill. / India
Starting a business is like playing a game where no one told you the rules. It can be a scary, intimidating and frustrating experience, but there’s no better time to do it than while at Kellogg.
My team (including three other MMM students) and I came up with the idea for sharEd as a part of the Hult Prize Competition. We were selected as a Hult Online Finalist and raised $13k to get the venture off the ground, so I spent the summer trying to do just that.
This is the first in an ongoing series highlighting MMM summer internship experiences.
Name: Michael Chen
Industry: Design Consulting
Function: Business Designer
Location: Chicago, IL
I spent summer 2015 at IDEO and had a wonderful time designing, strategizing, and barreling through boxes of Post-It notes in efforts to rapidly ideate product and business model concepts for my projects. I was one of a few MBAs at IDEO Chicago, and I was surrounded by some of the most talented designers and engineers I’ve had a chance to work with.
Although my title was of a business capacity and I held an expertise in the “viability” portion of the diagram below, I was — at first — a designer.
This designation had two very important implications for the job.
MMM student Miles Warmington presents his poster to Urban Gateways Marketing Associate Anna Joranger.
By Emily Weinstein
Answer this: What is design to you?
That’s a pretty open-ended question, but that’s Professor Erin Huizenga’s intention when she asks her 60 MMM students the first day of class.
In Communication Design, Huizenga exposes students to the basic elements of graphic design and visual narrative. Students experiment with grids, typography, color theory, Gestalt principles and visual framework. Huizenga stresses the importance of knowing the fundamentals first.
“You have to learn the rules of the road, then you can play with them and make them your own,” Huizenga said.
IDEO Chief Creative Officer Paul Bennett spoke about design thinking to approximately 1,000 people at Kellogg on Tuesday, and his speech held significant relevance to students in the MMM program. Three of those students offered their thoughts on what they learned.
MONTOYA TRICE – 1st-year MMM student
I thoroughly enjoyed the speech because it reinforced what I have been learning in the MMM program. Good design is rooted in human understanding, and human-centered designers are needed now more than ever.
Mr. Bennett asserted that we are all designers. Heeding his call, I decided to take visual notes of the speech (which can be seen above).
First-year student Rohan Rajiv is blogging once a week about important lessons he is learning at Kellogg. Read more of his posts here.
Paul Bennett, chief creative officer at IDEO, the famous design firm, was at Kellogg on Tuesday. He delivered an engaging 50-minute talk about his perspectives on love, beauty, religion, and death. I am not going to attempt a perfect summary of the talk. But, I thought I’d touch on what I took away:
WE ARE ALL DESIGNERS.
Businessmen design businesses, teachers design classes, etc. This was the all important base line we started with. Now that we understand we are designers, let us learn to think like one and understand the types of barriers design is breaking through in today’s world.