By Professor Tim Calkins
Tomorrow more than 1,000 students will graduate from Northwestern University’s Kellogg School of Management. I’ve taught almost half of them. They will soon start at new jobs, branch out in different industries and begin careers in cities around the world.
It is an exciting moment, transitioning from one thing to the next. It is a time of endings and beginnings, and it is scary, too.
For the past two years, I’ve posted financial advice for graduates. You can read last year’s recommendations here.
This year I’m focusing on brand building. This is an important topic for new graduates. Your personal brand will have a huge impact on your career. If your brand stands for reliability, cooperation, analytical thinking and leadership, you will get good assignments. Senior managers will give you the benefit of the doubt when things don’t go perfectly. If people think you make mistakes and can’t be counted on, things won’t go well.
Here are four pieces of advice to build a strong brand.
The Kellogg School of Management welcomed new students to its One-Year and MMM MBA Programs on Monday, June 22. The students were welcomed with a collection of advice from the Class of 2015. Take a look at some of the graduates’ words of wisdom.
Kellogg graduates enter the workforce educated and equipped to lead with confidence in virtually every industry and a wide array of functional roles. This is no accident. We have designed our curriculum precisely for that purpose.