By Professor Tim Calkins
Tomorrow more than 1,000 students will graduate from Northwestern University’s Kellogg School of Management. I’ve taught almost half of them. They will soon start at new jobs, branch out in different industries and begin careers in cities around the world.
It is an exciting moment, transitioning from one thing to the next. It is a time of endings and beginnings, and it is scary, too.
For the past two years, I’ve posted financial advice for graduates. You can read last year’s recommendations here.
This year I’m focusing on brand building. This is an important topic for new graduates. Your personal brand will have a huge impact on your career. If your brand stands for reliability, cooperation, analytical thinking and leadership, you will get good assignments. Senior managers will give you the benefit of the doubt when things don’t go perfectly. If people think you make mistakes and can’t be counted on, things won’t go well.
Here are four pieces of advice to build a strong brand.
Shannon Holly knew she wanted an MBA to advance her professional development, but she didn’t want to commit the time to a two-year program. That’s when she discovered Kellogg’s Full-Time One-Year MBA Program.
Instantly, she was hooked.
During her year in the program, Shannon took full advantage of the Kellogg experience. She majored in three different subjects, won the annual Kellogg Marketing Competition, traveled to South Africa to study challenges facing the education industry, joined an ’80s cover band and much, much more.
Tour Shannon’s interactive timeline to see how she shaped her Kellogg experience and how you can shape yours.
The Kellogg School of Management welcomed new students to its One-Year and MMM MBA Programs on Monday, June 22. The students were welcomed with a collection of advice from the Class of 2015. Take a look at some of the graduates’ words of wisdom.
“Be curious and don’t stop learning. The world is constantly evolving, and you should be too.” — Brayden King
“Leadership is often determined by the courage of the questions you ask, not only the answers you give.” — Michelle Buck
“Never allow yourself to get so busy that you starve the relationships that matter most.” — Nicholas Pearce
Kellogg celebrated the graduation of the Class of 2015 this past weekend. Prior to the ceremony, Kellogg’s faculty members were asked to offer their advice to the new graduates.
Their responses ranged from the ideas of working hard and constantly learning to remembering to smile and focusing on more than just work.
Take a look at the more than 60 pieces of advice.
By Dean Betsy Ziegler
Good morning, graduates!
Today is a big day and you should feel very proud. My Kellogg journey has been shared with many of you, so I am sure you know this day is particularly meaningful to me as well. Your graduation, the convocation events this week and the exit conversations I’ve had with members of this class have inspired a bit of personal reflection.
Over the last 15 + years, I’ve developed five “life mottos” that I wanted to pass along to you to consider as you take the next step in your life journey.
By Professor Tim Calkins
This week, almost one thousand people will graduate from Kellogg with their MBA degrees. They will then embark on careers that will span decades. Last year I posted some financial advice for the graduates, and some people found that useful, so this year I’m sticking with the theme. Those who read last year’s post will notice some similar ideas.
I should note that I teach marketing, not finance. This advice comes from several decades of working, saving and investing, and many discussions with friends and colleagues about matters financial–not from the latest textbook.
Here are five pieces of advice for people launching their careers: