By Kristen Zhou
Coming from a background in finance and engineering, I often solve business problems and improve operational performance using hypothesis-based analytical thinking and data analysis.
When I was exposed to the design thinking approach for the first time as a MMM student, it struck me how many transformative design innovations have been created with this approach. Last quarter, I had a great opportunity to learn and practice design thinking in a real-life application by participating in the Kellogg Business Design Challenge (KBDC), an annual competition hosted by the IDEA club.
This year’s challenge was to leverage technology trends in consumer healthcare to revolutionize the way patients engage with their healthcare providers.
Left to right: Hameed Hirani, Melanie Chuen, Emily Todd, Ankita Baxi and Terri Petmezas
By Ankita Baxi
Our team captain excitedly included that message while forwarding us the case for Kellogg’s Annual Healthcare and Biotech Case Competition. As we all read the topic, we started to share a flurry of ideas, opinions and observations over email.
The topic of the case was whether direct-to-consumer (DTC) marketing is bad for society and whether it should be banned. DTC marketing has many shades of gray and impacts multiple stakeholders. It spurs a debate about the need for patients to be better informed, the position health care providers should play in prescribing decisions and how pharmaceutical marketing budgets impact drug prices.
This was a fairly complex problem to tackle. In the week we had to put together our point of view and presentation, many aspects of our team experience and approach became key drivers for success in the competition:
By Rob Nagel
The Kellogg School of Management is known for a number of things, including its team-based approach and growth-focused curriculum. From a 10,000-foot view, at its core, Kellogg has always been known as the marketing school, although more recently it has the distinction as the consulting school. What is less broadly assumed, but equally important, is its voice in innovation and healthcare. It’s these specific areas where I became keenly interested in Kellogg when considering business schools, and ultimately what I’ve determined to be my path as an MBA candidate.
Startups are in and cool, however their fundamental value is in disrupting or advancing markets that are established, but in some way broken in terms of the customer’s engagement and ultimate satisfaction.
By Michael Phillips and Amanda Schmid
On Saturday, January 23, more than 250 students, alumni, and healthcare industry leaders came together for Kellogg’s 16th annual Business of Healthcare Conference. As co-chairs of the event, it was incredible to see the past nine months of work finally come together in such a successful way. Reflecting back on the process, we feel lucky to have been part of such an amazing team of healthcare leaders at Kellogg.
The process started in April 2015, when we applied to co-chair the conference. We both felt passionately about giving back to the healthcare community at Kellogg and were excited to be selected to lead the conference team.
As first-year students, the healthcare conference was an integral part of our MBA experience and an introduction to the supportive community at Kellogg. We really appreciated the insightful programming, networking opportunities and clear demonstration that Kellogg is committed to training healthcare leaders of tomorrow. We wanted to make sure the next generation of Kellogg MBAs benefited from the 2016 conference in a similar way.
By Tim Calkins
This weekend, eleven teams of students from nine different business schools will gather at Northwestern to participate in the annual Kellogg Biotech and Healthcare Case Competition. Many of the teams will travel a great distance to attend: teams are flying in from cities ranging from San Francisco (from Haas-Berkeley) and Los Angeles (from Anderson-UCLA) to London (from Said-Oxford) and Washington, D.C. (from McDonough-Georgetown).
This event is one of the oldest and best known healthcare case competitions. For more than a decade, teams have been meeting in January to consider some complicated healthcare questions. This year more than thirty teams applied to participate. The 11 teams invited to attend are impressive.
So what is the appeal? Why do students devote time and energy to travel to Chicago in the middle of the winter to participate?
By Rob Nagel
This post also appears on LinkedIn
For two days, MBA Candidates from Kellogg descended on the Bay Area to meet with companies across a number of competencies, industries and sizes. Big, small, public, start-up, healthcare, energy, consumer and Internet stalwarts, these treks ran the gamut in interest and industry.
In my particular case, I co-led a healthcare and biotechnology trek that attempted to touch upon many facets of the industry.
As part of the Kellogg Public-Private Initiative, Kellogg faculty are helping broaden MBA students’ access to interdisciplinary, hands-on learning with a positive social impact. One such example is a recent trip to Douentza, Mali that included two Kellogg students and Kellogg professor Juliet Sorensen, along with two students from NU’s Feinberg School of Medicine and two students from NU’s School of Law.
This trip was an integral part of a KPPI 933, a Health and Human Rights class, and their needs assessment of the town of Douentza. By interviewing key community members, the in-country group was able to identify several possible interventions that could help improve health in this developing region. Here is Kellogg MBA student Annie Conderacci’s story, as originally posted on the Northwestern Public Health Review (NPHR) Blog.