Kellogg faculty produced a wide variety of exciting research and insights this year. Here’s a look back at the top Kellogg Insight stories from 2015.
Starting a company is often a leap of faith for its founders—come up with a cool concept, do your research, scrape together the necessary capital, and hope once you roll out your product or service that customers respond.
If that startup is being launched into a new — or nonexistent — product category, the task for founders is that much bigger. How does a company go about building a brand while simultaneously educating the market?
From Kellogg Insight
Of all the annoyances the workday can entail — that too-early alarm, rush hour traffic, late nights stuck at your desk on deadline — having a bad boss can be the most insidious.
“Nobody wants to go to work when they don’t get along with their boss,” says Jon Maner, a professor of management and organizations at the Kellogg School. “It really weighs on people’s everyday life.”
Maner has studied bad bosses, with the goal of understanding their behavior so that it can be curtailed. He has focused in particular on power-hungry bosses who are surprisingly willing to sideline their best performing employees — and promote incompetent team members — in order to keep themselves from being out shined.