By Kristen Zhou
Coming from a background in finance and engineering, I often solve business problems and improve operational performance using hypothesis-based analytical thinking and data analysis.
When I was exposed to the design thinking approach for the first time as a MMM student, it struck me how many transformative design innovations have been created with this approach. Last quarter, I had a great opportunity to learn and practice design thinking in a real-life application by participating in the Kellogg Business Design Challenge (KBDC), an annual competition hosted by the IDEA club.
This year’s challenge was to leverage technology trends in consumer healthcare to revolutionize the way patients engage with their healthcare providers.