International Business Strategy Lab, taught by Prof. Susan Perkins, provides a real-life consulting experience for students to work with international clients. In 2014, the class worked with the Ecuador Trade Commission on three different projects. One team’s strategy led to the creation of 10,000 new jobs in Ecuador. In 2015, students in the class once again worked with clients in Ecuador. This post highlights one of their projects.
By Tommy Kantapasara
For International Business Strategy Lab class, I was part of the TAME airline team. TAME (pronounced tah-may) is Ecuador’s national airline.
Our team of four consisted of three second-year students and one first-year student who came from diverse backgrounds ranging from engineering to consulting and banking. We all wanted to work on the TAME airline project because of our personal fascination with the airline industry and our desire to know how an airline operates.
Our project was to evaluate and consider a launch of a new route for TAME from Quito, Ecuador (UIO) to Chicago’s O’Hare International Airport, and our main client was ProEcuador, the Ecuador government agency whose objective is to facilitate and grow trading activities between the United States and Ecuador.